Devon Loftus // moon cycle bakery
WHY I GOT INTO THE BIZ / WHAT INSPIRES ME:
After working in the fashion industry, I experienced extreme disempowerment and lack of self-care due to the daily grind. I soon began to notice that most of my colleagues felt the same way and I knew I needed (+ desperately wanted) to find a way to remind them what powerful mothers, women, daughters, sisters, wives and friends they were.
Fast forward a few months and at the end of my bachelorette party, my husband met us all with a homemade cake. We devoured it in one sitting and one of our friends walked over to him to tell him that, "this was the best thing I have ever eaten and I don't know if it is because I'm about to get my period, but I almost cried." I laughed, knowing exactly how that feels, and told her, "don't worry; we'll bring you a slice of cake each month." The next morning (and after numerous interviews with women, market research, etc) Moon Cycle Bakery was born. I knew I not only wanted to support women soulfully but physically as well and the idea for sweet treats that contain hormone-supportive ingredients was born. I want to address the realness of our journey with our menstrual cycle — the aches and the pains as well as the power that moves through us each month — and further encourage women to embrace their cycles that are so deeply integrated in us all.
YOU MUST READ:
"Women Who Run with the Wolves”.
I CAN'T STOP EATING:
Pizza or pasta!
MY STYLE IS:
Minimalistic and earthy with an edge.